JOB CLASSIFICATION

Job Title: Marketing Manager

Duty Station: Addis Ababa

Employment Type: Full-time

JOB DESCRIPTION

JOB Summary:

The Marketing Manager is responsible for developing and executing integrated marketing strategies that drive business growth, increase brand awareness, generate qualified leads, and support customer acquisition and retention across the group business unit’s portfolio. The role leads the planning, execution, and performance of marketing initiatives across B2B, B2G, and B2C markets while ensuring alignment with corporate objectives and revenue targets.

Key responsibilities:

Marketing Strategy & Planning

• Develop and implement annual marketing strategies aligned with business objectives.
• Prepare integrated marketing plans for all business units and service lines.
• Identify target markets, customer segments, and growth opportunities.
• Align marketing initiatives with commercialization and sales strategies.

Demand Generation & Lead Management

• Design and execute demand generation campaigns to increase qualified leads.
• Develop lead nurturing strategies in collaboration with Sales.
• Support customer acquisition and retention initiatives.

Campaign Management

Plan, execute, and evaluate integrated marketing campaigns including:

• Digital marketing, Content marketing, social media, Events and exhibitions & Customer engagement campaigns.

Service Marketing

• Develop marketing plans for new and existing services.
• Support commercialization and service launch activities.
• Develop service collateral and promotional materials.

Market Research & Customer Insights

• Conduct market research and competitor analysis.
• Monitor customer needs, industry trends, and market opportunities.
• Measure customer satisfaction and brand perception.
• Provide insights to support strategic decision-making.

Digital Marketing Oversight

• Oversee website performance and digital campaigns.
• Work with Digital Marketing to improve SEO, SEM, social media, and content marketing.
• Monitor digital analytics and optimize campaign performance.

Budget Management

• Prepare and manage the annual marketing budget.
• Evaluate marketing ROI and optimize spending.

Ensure cost-effective delivery of marketing initiatives

JOB Specification

Qualifications

Education:

• Bachelors/ Masters Degree in Marketing, Business Administration, Management, Communications, or a related field.

Experience

• Minimum of 7 years of progressive experience in marketing.
• At least 3 years in a marketing management role.
• Experience in service industries such as IT Solutions, Logistics & Express Delivery, Consulting, Professional Services, Education, Financial Services, or Telecommunications.
• Proven experience managing integrated marketing campaigns and leading teams.
• Experience in B2B and B2G marketing is highly desirable

Skills Requirements:

Technical Skills

•   Marketing Strategy Development
• Integrated Marketing Communications (IMC)
• CRM Systems
• Marketing Automation Tools
• Data Analysis & Reporting

Behavioral Competencies

• Commercial Acumen
• Strategic Thinking
• Leadership
• Communication & Influencing.